Spain ranked as the world number three's clothing retailer

ZARA is the fashion industry peers as a \will be \

ZARA store in Shanghai, Nanjing West Road, when the opening day sales of up to 80 million, which is equivalent to 80 days of Chinese clothing brand sales combined.

is the power of advertising? ZARA few large-scale advertising communication;

price promotions? Not because ZARA little discount;

winning service? Not really, because getting into ZARA store and see the waiter deliberately greeted with a smile;

shop location? This is indeed very important, but it also does not do, otherwise, how in the same bustling commercial area, many shops are disappearing every year;

or, as Professor Lang said, ZARA's success is to grasp lived nature of the garment industry that \This is just one of the key elements of its success, but also more biased and dogmatic. Because, like Armani, Gucci, Chanel and other international big-name designers, though still stick to the line, although a very long lead time, but they deserved as the fashion leader. If the entire garment industry is to follow the fashion, and lack of creativity, then, \

ZARA not limit the pursuit of a working plate, but the entire operating system, dynamic balance, ZARA is how to do as cheap as McDonald's, fast, fashion and popular brand of it? See current real case \